Bling For Your Bike, Or Body?
If it looks like jewelry, glitters like jewelry, and wears like jewelry, it's probably an Izumi chain. Bling for your bike so nice it looks like it belongs on your body.
If you ride casually with grace, the silver and gold finishes offer stylish detail. If you ride fixed or just fast, Izumi strength is unparalleled.
Izumi chains are available in silver and gold, for whatever your outfit requires. Made in Japan since 1916.
Grab your bling, here. We recommend it for your bike, but you can use it however you want.
P.S. Chains elongate over time so if yours has logged a couple thousand miles it's ready to be replaced. Doing so is cheap and easy. The alternative, waiting and having to replace your worn chainring, is neither.
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Occasionally we share updates to show off new bicycles we've built, promote sales, and reveal new products added to our line-up. Choose a way to be informed: