Decal design update

Our artists friends and random awesome folks who found us through our website have been hard at work designing decals for our first run of bikes over the past few weeks. We've partnered with the incredibly knowledgeable people (Lars and John) over at Logos Graphics to do the vinyl cutting. Recently we have been meeting with them and our designers to take a look at the cutting process, see the patterns and colors available, and try out some cuts to get a good idea of what will work and won't work.

Lars showing John her Heidelberg printer

In case you are curious, here's how the vinyl cutting works: First, a vector image of a decal design is uploaded to the decal printer. Then, the vinyl decal material (basically a giant sticker) is fed through a mechanical plotter and cut with pretty amazing accuracy to the desired design. After that, the un-usable area is removed or "weeded" from the sticker backing. Finally, "transfer tape" is used to lift the cut decals off the backing tape so that they can be easily applied to the bikes.

The vinyl cutter

The first designs from our artists have started rolling in. We are going to do some more test prints shortly after Thanksgiving, and will have a selection of decals ready by the time our first bikes ship to customers. Here is a sneak peak of of a design submitted by Abby Kelly from Brooklyn. Check it out!

...so cool.